Gone – Customers, sales, profits. Following is a simple little tale about how it happens.

James was a typical entrepreneur who worked long hours and wore many different hats.
The problem was that all these hats screamed for attention constantly. James solved the problem by wearing the hat that screamed the loudest.

This wasn’t a sustainable solution since all the hats kept screaming until they were worn.

There was, however, one hat that stayed silent. It never complained, whimpered or whined, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right.
One day the customers quit coming to the store. The other hats also became quiet; they no longer were needed as the key hat was gone. It was then that James noticed the hat named Marketing and how little it had been worn.

‘Why did I ignore the Marketing hat?’ thought James.

For one thing, Marketing hadn’t screamed for attention like the other hats, it’s something that can be “put off” for later. The other reason was that James was afraid the Marketing hat was too expensive to wear and would drain profits.

But now there were no customers, no sales and therefore no profits.

James realising this, put on the Marketing hat. It was time to get the customers back through the door, and to get new customers, too. James realised that it was also the time to wear the Marketing hat regularly.

Even the other hats perked up after that

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.